Dash & Daisy — launch statics

v4. Every frame below has been cold-read by someone with zero product knowledge, on the finished words, not the concept. Daisy was rebuilt from scratch on desire after all three earlier versions passed comprehension and still felt inert.

Thumbnail test

120px. If it can't be read here it doesn't work in a feed.

B-1
B-2
B-4
DA-1
DA-2
DA-3

Dash — £199/mo, one agency per outcode

Mechanism-led. The EPC register is the one thing in this category no competitor names, so Dash can sell how it works.

B-1 · 41 days · PASS cold read
B-2 · outcode ledger · fixed
B-4 · we print the misses · fixed

Daisy — rebuilt on want, not comprehension

Diagnosis: £199 isn't competing with Propertybox, it's competing with £0 — the junior is already on payroll. And he delegated the social problem years ago, so an ad about the chore reaches a man who doesn't feel it. These attach Daisy to the one thing he can't delegate: the valuation he's already driven out to, being decided tonight without him. Recommended budget £1,000–1,500, not £3,333.

DA-1 · half ten tonight · want 7/10
DA-2 · say no and keep them · want 7/10
DA-3 · not the smaller firm · want 6/10

v2 baseline — clear but generic

Kept for comparison only. Do not run.

D-1
D-2
D-3
Y-1
Y-2
Y-3