Dash & Daisy — launch statics

v3, 18 Aug. Six new frames built against two bars at once: instantly clear to a stranger, AND unavailable to a rival. The v2 baseline is kept below for comparison — it was clear but generic.

Thumbnail test — the bold set

120px. Colour arrives as a plane, never a chip.

B-1
B-2
B-4
B-3
B-5
B-6

The bold set

Three Dash, three Daisy. Every headline names something a competitor's own price list, product page or campaign forbids them from saying.

B-1 · 41 days · DASH
B-2 · so can he · DASH
B-4 · we print the misses · DASH
B-3 · ten agencies one template · DAISY
B-5 · the date on the top post · DAISY
B-6 · not for buyers · DAISY

v2 baseline — clear but generic

Kept for comparison. "AI that posts your houses to Facebook and Instagram" is a category definition — any social tool in the market could run it verbatim.

D-1
D-2
D-3
Y-1
Y-2
Y-3